UNMATCHED

Unmatched is a companion piece to 21 Slams. 21 Styles., which uses archival footage of a young Serena Williams to showcase the underlying confidence that shaped her into the leader she is today. The TV commercial pulls back the veil to reveal the hard work, passion and resilience required to achieve greatness.

My role: As Brand Director, I developed Gatorade’s “Athlete Journey” content strategy that featured inspiring Win From Within stories that defined our sports heroes. For Unmatched, the phenomenal team from TBWA\Chiat and I collaborated closely together to weave a compelling narrative with a moving climax that resonated equally with Serena and her legion of fans.