Jeff Miller is a Brand Marketing executive with nearly 20 years of platform (Snap, Inc.), client (PepsiCo) and agency (Ogilvy) experience. Jeff is passionate about building world-class brands through salient consumer insights, bold innovation and authentic community engagement. Jeff is equally passionate about empowering world-class teams that reflect the communities they serve.

At Snap, Jeff co-founded Arcadia Creative Studio which partnered with some of the most-influential companies in the world (e.g., P&G, Live Nation, Vogue, Coke) to build progressive brand platforms that drove cultural impact and measurable business results. Jeff also led the Brand Strategy team globally and originated the Product Marketing function, collaborating closely with the Product, Engineering and Growth teams.

Prior to Snap, Jeff spent six years at PepsiCo. As Gatorade’s Digital Brand Director, Jeff drove the highest Digital Media Return on Ad Spend across PepsiCo and led award-winning campaigns featuring Usain Bolt, Serena Williams and Michael Jordan. Jeff also partnered closely with Sales and Category Management to successfully launch Gatorade’s eCommerce strategy which has resulted in sustained YoY revenue growth for the brand’s Amazon and Walmart.com channels.

As a Sr. Marketing Manager on Tropicana, Jeff increased brand equity and loyalty in a price-sensitive segment, while also developing the most-successful category launch within a five-year span. 

Outside of work, Jeff serves on the Board of Directors of Global Glimpse, a non-profit organization that provides access to international, mission-based travel experiences for diverse communities. He also builds forts with his kiddos (Pia & Miko) and sings terrible karaoke.