WIN FROM WITHIN

Jaide Bucher was born with one hand, but that never stopped her from believing she could accomplish anything. 

It never stopped her from playing the game she loves: softball. 

From the position she loves: catcher. 

Forced to learn to play unlike anyone else, Jaide met the challenge with an unwavering determination that she carries with her every time she steps on the field.

My Role: My team and I collaborated directly with production partners to source real, untold stories of young athletes overcoming adversity. Together, we developed a branded content series that offered a raw look at the true nature of Winning from Within.