ALEX ISRAEL AT ART BASEL

Snap collaborated with the American multimedia artist, Alex Israel, to translate his physical artwork through mobile technology in a first-of-its-kind collaboration. Using AR, Snap & Alex created vivid expressions that extended the narrative of his iconic self-portrait installations beyond the still form. Through a featured exhibit at The Bass in Miami, art lovers engaged with Alex’s work in ways that flipped typical museum decorum on its head – from passive observation to joyful interaction.

My role: As GM of Arcadia, I led creative strategy & execution for this collaboration. In this capacity, I collaborated directly with Alex to mold the AR stories and corresponding design from scratch. I then partnered closely with Snap’s development team to ensure the AR experiences surpassed Alex’s exceptional standard of craftsmanship