To launch the sequel to the iconic Moto RAZR, Motorola chose to highlight the blade-like sharpness of the product design. In collaboration with Ogilvy, the brand leaned into the stylized motif of ninja superheroes with the RAZR 2 as their source of strength. The campaign ran across national print and outdoor media.

My Role: As Account Director, I managed the project from conceptual development through campaign launch. I collaborated directly with Motorola’s VP of Brand Marketing and Ogilvy’s ECD to ensure the creative execution achieved the brand’s vision.