VOGUE:
REDEFINING THE BODY

To break free from the traditional norms of beauty, British Vogue’s Editor-in-Chief (Edward Enninful) partnered with Snapchat to curate a body-inclusive exhibit that reimagines high-end fashion through technology. The exhibit featured some of the world’s most preeminent designers including: Christian Dior, Donatella Versace, Alessandro Michele (Gucci), Demna (Balenciaga), Stella McCartney, Kenneth Ize and Richard Quinn.

My Role: As GM of Arcadia (Snap’s in-house studio), I collaborated directly with Edward and the creative leaders of each fashion house to craft premium AR extensions of their iconic looks. My focus was to ensure that each designer’s vision was fully realized through AR try-on experiences that reflected the physical garments in pristine detail and instantly fit our guests regardless of shape or size.