MATCH POINT

With Serena Williams on the precipice of breaking Steffi Graf’s Open Era record of 22 Grand Slams, Gatorade developed a digital experience as progressive as the player herself. The brand “hacked” the Snapchat app to launch the first-ever playable game on the platform: Match Point.

22 Major wins became 22 levels, each harder than the next. Every detail matched to a pixel.

The game generated insane engagement stats: 

• 3 minutes of average playtime 

• Nearly 400 million impressions 

• 1 in 3 players shared the game with their friends

Match Point earned recognition across industry shows including multiple awards at Cannes Lions, The One Show, D&AD, Clios and The Webbys.

My role: As Brand Director, I championed this idea from conception through final execution. After the success of 21 Slams, there was debate about whether the brand should focus its attention elsewhere to avoid playing the same beat twice. I collaborated closely with TBWA\Chiat’s ECD and OMD’s Media Director to make a compelling proposal to executive leadership – earning their trust to deliver a fresh perspective true to the Gatorade brand.

Teams I empowered: OMD, TBWA/Chiat, Ludomade